Fiat reveals new ‘500 La Prima by Bocelli’ special edition model
Fiat has revealed the new ‘500 La Prima by Bocelli’ special edition - the first city car in the world to be equipped with JBL ‘Virtual Venues’ technology, providing what Fiat says is an ‘unmatched audio experience’.
Provided as part of the ‘La Prima by Bocelli’ standard specification, the new version of the Fiat 500 offers the exclusive JBL Premium Audio mastered by Bocelli. The 320W premium sound system is simple and intuitive to use, in addition to being integrated into the car without any impact on the interior or boot space.
To test the refinement of the sound system, Fiat called upon the experience of Andrea Bocelli, the most popular living tenor in the world, and chose the upcoming new single of his son, Matteo Bocelli, as the soundtrack of the special edition’s communication campaign.
For its debut on the world stage, the New 500 La Prima by Bocelli was presented in a black livery, together with Fiat monogram fabric in the convertible version and the 10.25-inch high-definition touchscreen infotainment system, full LED headlights and 17-inch diamond-cut alloy wheels, the dedicated La Prima badge and premium interiors with woven dashboard and ice beige seats with the Fiat signature. The new version features state-of-the-art technology with a battery range of up to 199 miles on the WLTP cycle.
The 500 La Prima by Bocelli can be ordered in two body styles in the UK – convertible or hatchback and in six colours (Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue) starting from this quarter.
“The resounding success of the New 500 La Prima, the top of the range of our electric icon, made us realise that our customers desire a product that is definitely premium, Italian and iconic. In short, they want the best of Made in Italy,” declared Olivier Francois, Fiat CEO and Stellantis Global CMO.
